One of my favorite people in the world...Alexa Chung is creating her own line?! When did this happen. Granted it was either her become a singer, actress, or start her own fragrance...but I wasn't expecting this yet but I guess the time is right.
But what about Madewell...maybe this is a good step for both of them.
“It was like a dream, really,” Alexa said of her first ever collaboration with the label. “I really love their brand and really like their vision and how relaxed and laid-back it is.”
The presentation, on Monday, followed this same aesthetic, casual yet lively and upbeat, thanks to the live DJ—a friend of Alexa’s—and friendly chatting between the models, Alexa, and several other guests. And it was no surprise the clothes were adorable; tea dresses, stripes, and perfectly layered cardigans and jackets all had that polished vintage feel Alexa channels so well.
As far as casting goes, and with us being model-obsessed, we were curious as to what Alexa looked for in choosing the perfect girls to represent her new line. “Well, I really like girls with long hair, because I have short hair myself, so I really just cast girls I want to be!” We observed, and yes, the majority of the girls did have long hair! But head Madewell designer Kin Lee chimed in to tell us Alexa also wanted her models to be “someone you want to walk up and talk to.”
Taken from Modelinia
xoxo
Jenny
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